TattooNOW CRM: Instagram to Google Business Listings SOP

Department: CRM Functional Area: Social Media Integration Owner: Gabe Ripley Date Created: 2025-10-25 Date Last Updated: 2025-10-25 Version: 1.0

1. Purpose

This SOP outlines the process for utilizing Instagram archives to enhance Google Business listings, aiming to improve client engagement and search visibility for tattoo artists.

2. Scope

This process applies to the integration of Instagram posts into Google Business listings for tattoo studios and artists affiliated with TattooNOW.

3. Responsible Parties

• Gabe Ripley

• TattooNOW CRM Support Team

4. Prerequisites

• Access to Instagram and Google Business accounts for the studio/artist.

• Permissions to access and modify Google Business listings.

• Initial consultation and registration with TattooNOW integration service.

5. Process Steps

1. Analyze Instagram Archive

• Review the existing Instagram posts for quality content that represents the artist/studio well.

1. Integration Registration

• Sign up for the Google Business integration service provided by TattooNOW.

• Utilize available discount codes for cost efficiency.

1. Connect Google Business Listing

• Establish a connection between the artist/studio Instagram and Google Business account.

1. Data Input

• Translate Instagram handles into a Google Sheet for systematic management.

1. Content Scheduling

• Schedule posts at a rate of one per day using Google Business scheduling features.

1. Quality Verification

• Ensure that each post includes a call-to-action, such as a direct link to the consultation form.

6. Quality Checks

• Verify the accuracy of post details, including links and hashtags.

• Check the automatic scheduling to ensure posts appear as planned.

7. Troubleshooting

• If there are issues with connecting Instagram to Google Business, verify login credentials and permissions.

• Contact Gabe Ripley or the CRM Support Team for persistent integration issues.

8. Related SOPs

• Social Media Best Practices for Tattoo Artists

• Google Business Optimization for Artists

9. Key Definitions

• Google Business Listing: A profile that helps businesses manage their online presence across Google, including Search and Maps.

• Social Media Integration: The process of using social platforms to complement other marketing efforts.

10. Change History

| Version | Date | Author | Summary of Changes | |---------|------------|-------------|--------------------| | 1.0 | 2025-10-25 | Gabe Ripley | Initial version |

This SOP helps leverage existing Instagram content effectively to increase visibility and engagement via Google Business listings, thus enhancing client reach for tattoo professionals.